Crossmedia Strategy

It seems that it was only ten years ago that the media mix of the Real Estate and Hospitality verticals was all offline, remember that there were pennants, newspapers, umbrellas as points of sale and magazines.

Now it seems that everything has gone online, creating a saturation of the market and confusing the consumer, since the sector seems to speak to the same person and we are many buyer personas, with different tastes, habits, socioeconomic levels, gender, etc.

At Farfala we have understood that the world is integrated and there is no distinction between online and offline, we manage to carry out the best strategies, optimizing investments and maximizing financial returns for the viability of the business and the construction of brands.


Crossmedia Strategy

It seems that it was only ten years ago that the media mix of the Real Estate and Hospitality verticals was all offline, remember that there were pennants, newspapers, umbrellas as points of sale and magazines.

Now it seems that everything has gone online, creating a saturation of the market and confusing the consumer, since the sector seems to speak to the same person and we are many buyer personas, with different tastes, habits, socioeconomic levels, gender, etc.

At Farfala we have understood that the world is integrated and there is no distinction between online and offline, we manage to carry out the best strategies, optimizing investments and maximizing financial returns for the viability of the business and the construction of brands.