Crossmedia Strategy

Consumers are saturated and extra informed, they are distrustful and more omnichannel than ever, so together with our clients we must:

• Build coherent and integrated messages in all channels to reach your consumer in the context in which they want to be impacted.
• Investing in earned media, as it increases consumer confidence and allows you to control the conversations that revolve around the brand.
• Optimize your investment Crossmedia carry out measurements in real time, not only to obtain a complete vision of the contribution of each one of them, but also to know what has happened and to anticipate what will happen in the near future.
• The world is not online or offline, the world is integrated and Farfala understands it; We managed to carry out the best strategies, optimizing investments and generating financial returns for the viability of the business and the construction of brands.


Crossmedia Strategy

Consumers are saturated and extra informed, they are distrustful and more omnichannel than ever, so together with our clients we must:

• Build coherent and integrated messages in all channels to reach your consumer in the context in which they want to be impacted.
• Investing in earned media, as it increases consumer confidence and allows you to control the conversations that revolve around the brand.
• Optimize your investment Crossmedia carry out measurements in real time, not only to obtain a complete vision of the contribution of each one of them, but also to know what has happened and to anticipate what will happen in the near future.
• The world is not online or offline, the world is integrated and Farfala understands it; We managed to carry out the best strategies, optimizing investments and generating financial returns for the viability of the business and the construction of brands.