We help develop the product strategy where we establish and determine the direction, planning and execution. The strategy allows our clients to focus on their target market, differentiate themselves from their competition and build loyalty (LTV) in the long term.
Together with our clients we help to solve these questions:

• What are we selling?
• How is the market?
• Who are we selling to? Who is our buyer persona?
• What value do we add?
• What are the unique sales identifiers?
• How do we differ?
• How will the price be set?
• How will it be distributed?

The power of product strategy comes from what is defined and what is excluded, it is not everything to everyone.
The value of product strategy is how we develop loyal customers over time (LTV).