We create strategies to help buyers interact with brands and influence their purchase decision. We generate a link between the sales area (Trade) and marketing (Shopper), developing plans to change the behavior of buyers both in the physical and digital world.

We emphasize how they move within the contact points (Omnichannel) where the experiences that we design and develop are in order to connect buyers on their purchase route and together with trade in the tactical part of their execution, which goes from a promoter, a display, an activation.

At Farfala we seek a single purpose, to generate relevant experiences with the buyer where we develop systems to identify their points of contact. In addition, we have software for measuring the point of sale (Trade) to generate the expected results, both qualitative and quantitative.